Renaisi was commissioned to deliver Hackney’s annual employment and training fair in March 2008. The aim of the fair was to highlight opportunities and signpost hard to reach members of the public to training and employment options that are coming about due to the Olympics. The fair was organised as part of Get Set Hackney, a whole day of events organised by Hackney Council’s 2012 Unit, to celebrate how the Olympics will benefit local people.
The event, at Ocean on Mare Street, attracted nearly 3000 people, with 1000 of those registering for new job opportunities. Special guests at Get Set Hackney included Olympic athlete Jonathan Edwards and Hackney’s Paralympic swimmer, Dervis Konuralp.
The success of the event was much to do with the comprehensive marketing and publicity approach undertaken by Renaisi and Hackney Council’s 2012 Unit, and the concerted effort to engage with a wide range of stakeholders and help create a real buzz around the event.
Not only was the turnout very high, the feedback received has been very positive as well, with members of the public finding the day extremely useful and informative.
Mayor of Hackney, Jules Pipe, said: “I’m very pleased so many residents came along to find out more about how they can get involved with the 2012 Games”.
