Renaisi conducted an evening and night time economy study in Ilford town centre on behalf of the London Borough of Redbridge.
The study’s aim was to inform the development of a diverse, vibrant and sustainable evening and night time economy in the town centre by interviewing both local residents and those living outside the borough.
Renaisi looked at the current activities on offer in Ilford, and what local residents would like to see improved or introduced. We also looked at the competing night-time destinations in the area and the issues affecting people’s choices for their evening activities.
As part of the study, Renaisi facilitated a series of focus group discussions amongst a range of different residents in the borough and conducted a number of surveys in the surrounding town centres of Walthamstow, Barking, Stratford and Romford.
Renaisi used a 4 step approach to recruit participants for focus groups with the aim of targeting residents from a number of different backgrounds, to represent Redbridge’s diverse communities. The out of borough surveys also aimed to reflect consumer diversity through careful targeting of a wide range of participants.
The final results of the study enabled Renaisi to outline a number of key recommendations which will enable Ilford town centre’s evening and night time economy to thrive.
